Direct Marketing Compliance

Companies who conduct outbound consumer marketing campaigns face an array of regulatory challenges. Legislation including Do Not Call laws, the CAN-SPAM Act and the Gramm-Leach-Bliley Act controls how you can contact consumers as well as how you manage consumer privacy data. If you have an internal compliance program in place, ask yourself:

• Are there guidelines in place to ensure compliance with relevant consumer marketing legislation?
• Do we have procedures to monitor and enforce compliance?
• Do my staff and any third party agents understand and follow the procedures?
• Are there processes that could be improved for more efficiency and potential cost-savings?
• Can I minimize my exposure to liability?

The Direct Marketing Compliance practice of CompliancePoint, a PossibleNOW company, offers consulting, audit and training services that can help.

CompliancePoint's focus on consumer regulatory legislation and privacy preference compliance lets you reap the benefit of years of experience. We can evaluate your outbound consumer marketing operations against our best practices models to determine your overall compliance risk.

CompliancePoint's Direct Marketing Compliance practice offers a full range of consulting, audit and training services that can be easily customized to fit your business or compliance objectives.

• Compliance Audit Services – the foundation of CompliancePoint's services for outbound direct marketers

• Post-Call Data Analysis – Assess your campaign management and evaluate your compliance efforts through detailed post-call data analysis

• Vendor / Call Center Certification Programs – Ensure that current or prospective call centers are operating in full compliance with your policies and regulatory requirements

• Call Center Monitoring & Enforcement – Provides the assurance that your internal or external call center operations are in full compliance

• ATA-SRO Auditors – CompliancePoint has ATA-SRO certified auditors who are uniquely qualified to perform marketing compliance audits. If your company is considering the ATA-SRO accreditation, turn to the ATA-SRO certified auditors at CompliancePoint. We can also help you prepare for the ATA-SRO audit

• Telemarketer Registration Support Services (TRSS) – Save time and simplify compliance with state registration and bonding requirements by letting CompliancePoint handle the paperwork for you



• Admissions Compliance Evaluation Program (ACE) – A service for career colleges that identifies potential risks in admissions programs

For more information on CompliancePoint's consulting services for outbound marketers, please contact consulting@compliancepoint.com.