Direct Marketing Optimization

Direct Marketing Optimization

Are you tired of hearing about all direct marketing channels and tactics that you can NOT use?
Is the ever-changing regulatory climate, bogging down your outbound activities?

Have You Ever Asked?

  • Are all direct marketing channels being utilized?
  • Are you getting the most out of our direct marketing exemptions?
  • Are you contacting all customer segments that we’re permitted to reach?
  • Are you being overly conservative?
  • What is the competition doing about it?
Did you know?
  • "45% of Marketers state that their marketing and IT departments are not integrated"

  • "Over 1/3rd of marketers believe the greatest threat to data driven marketing practices is the lack of expertise to lead efforts related to technology, analytics and best practices"

  • "Over half of all Direct Marketers believe that advancing their use of data analytics and segmentation offers the most potential to advance their practice and contributions of data driven marketing in the years ahead"

How It Works

CompliancePoint’s direct marketing optimization services are designed to work with you to identify what you CAN do.  We can help you uncover areas of opportunity you may have missed and guide you through the legal and regulatory quagmire that often hand-cuffs direct marketing efforts and prevents the achievement of optimal results.
Does your current marketing strategy include?

  • Calling?
  • Texting?
  • Emailing?

Are you optimizing your opportunities within these channels? 
CP is a leader in direct marketing compliance.  For years, we’ve helped clients safeguard their direct marketing compliance campaigns.  Our understanding and experience in both marketing and regulatory compliance uniquely positions us to bridge the gap.  We understand direct marketing goals and can help you bridge the compliance gaps.
Let us help you start maximizing your opt-in rates and get ahead of the competition by understanding how to optimize your efforts around collection of express consent. 

Our Approach

CompliancePoint provides third party assessments and develops a comprehensive plan that identifies all customer segments throughout your organization that have direct marketing potential. We focus on calling, texting, and e-mailing and help to optimize each channel. Each of our assessments, services and programs are designed so that your organization can successfully achieve its direct marketing and compliance objectives.

Having evaluated extensive amounts of data to determine industry benchmarks, we can offer insights into how you compare with others in your industry and how your organization can optimize your efforts while remaining compliant helping you make better Data Driven Recommendations

Industries Served

Our client base spans numerous industries including: Cable & Satellite, Telecom, Financial Services, Retail, Travel & Tourism, Automotive, Education, and many others.

Credentials & Certifications

(DMA) Certified Marketing Professional
(IAPP) Certified Information Privacy Professional: U.S.
(PACE) Customer Engagement Compliance Professional
Expert Witness testimony in dozens of TCPA and Consumer Contact Cases

We can help you identify and mitigate risk
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