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Texas SB 140 Compliance Checklist
Texas SB 140 is effective beginning on September 1st, 2025. The bill amends the Texas Business and Commerce Code to:
- Expand the definition of “telephone call” and “telephone solicitation” to include text messages,
image or graphic messages, and other electronic transmissions initiated to induce a purchase,
rental, claim, or receipt of an item. - Apply the law to inbound calls made in response to outbound marketing, such as mailed
promotions, texts, or online ads. - Broaden the private right of action so that any violation of Texas telemarketing laws is deemed a
deceptive trade practice under the Texas Deceptive Trade Practices Act (DTPA).Consumers now have a direct private right of action to sue for:- Statutory damages of $500 per violation (up to $1,500 for willful misconduct)
- Actual damages
- Injunctive relief
- Attorneys’ fees and court costs
- Clarify that multiple recoveries for the same violation do not limit future actions, enabling repeat
claims. - Increase the maximum penalty for certain violations from $5,000 to $10,000 per violation
Below is a checklist of items to consider and cover when placing calls/texts into Texas.
Texas SB 140 Compliance Checklist v2
If you have additional questions about compliance with Texas SB 140, reach out to CompliancePoint at connect@compliancepoint.com.
Let us help you identify any information security risks or compliance gaps that may be threatening your business or its valued data assets. Businesses in every industry face scrutiny for how they handle sensitive data including customer and prospect information.