Kevin Mayfield
Over the past several years, companies that rely on calls and text messages to communicate with prospects and customers have…
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The Difference between Informational, Solicitous and Dual-Purpose Text Messages By this point, you may already be aware of the risks…
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The Most Common Misperception of Text Message Compliance “Of course I can text him, I have his consent.” There are…
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Have you ever been behind someone in line in a department or grocery store and they finally make their way…
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With the FCC’s Telephone Consumer Protection Act (TCPA) allowing for a private right of action by consumers, it’s created a…
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Quite often, marketers view the CAN-SPAM email rules in the U.S. as an “opt out” only environment. The common thought…
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As mentioned in a previous blog post, the Federal Trade Commission (FTC) recently amended its Telemarketing Sales Rule (TSR), clarifying…
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In the movie The Wizard of Oz, we were instructed to “pay no attention to that man behind the curtain!”…
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As discussed in a previous blog post, more than 90% of adult Americans own a wireless phone. Americans are more…
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The Canadian Radio-Television and Telecommunications Commission (CRTC), the agency in charge of Canada’s National Do Not Call List and telemarketing…
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